Google Ads Services
dCompetence is a solo-consultancy. No delegation to interns or juniors – you work and communicate directly with the expert.
Setup
Building a solid, data-first campaign infrastructure, which enables efficient ad spend.
1. Conversion Tracking: dCompetence makes sure that Google Ads algorithms and analytics platform(s) are fed with clean and correct data.
2. Accounts Configuration: dCompetence configures Google Ads, Google Analytics and Merchant Center to receive and share data.
3. Campaign Build: dCompetence sets up Google Search, PMax or Shopping campaigns according to your business goals.
Campaign Management
Continuous management and data-driven optimization of your campaigns, in order to keep them profitable.
1. Data-driven adjustments: dCompetence runs your campaigns and manages them according to collected data, not guesswork.
2. Waste Mitigation: dCompetence monitors keywords, assets and audiences and any other relevant entities for how they contribute to campaign profitability, and adjusts them when necessary.
3. Performance Scaling: dCompetence analyzes performance metrics to discover untapped growth opportunities and scale your winning campaigns safely.
The Engagement Process
You are starting from scratch
A controlled, risk-mitigated process built to launch your campaigns safely, ensuring every cent of your ad budget is backed by flawless tracking from day one.
1. Discovery: You provide your goals, business and product details
2. Starting Strategy Proposal: dCompetence proposes a technical setup and advertising strategy.
3. Access: You create Google Tag Manager, Ads, and other necessary accounts, and grant us access to them (dCompetence can help).
4. Technical Setup: dCompetence configures conversion tracking and integrates platforms.
5. Campaign Setup: dCompetence configures Google Ads Campaigns.
6. Test Launch: dCompetence makes campaigns go live – on a small budget for limited time.
7. Calibration: dCompetence reviews how the campaign is performing and makes data-based adjustments (if necessary)
8. Full Launch: dCompetence sets the campaign to run at full capacity.
9. Maintenance: dCompetence performs regular maintenance and optimization for the campaign.
You are currently running Google Ads
A process designed to plug budget leaks, repair broken data flow, and rapidly stabilize underperforming accounts.
1. Discovery: You provide your goals, business and product details.
2. Access : You grant dCompetence access to your Google Tag Manager, Google Ads, GA4, and other necessary platform accounts.
3. Audit: dCompetence performs a thorough diagnostic evaluation of your conversion tracking infrastructure, cookie consent, existing campaign structures and search term reports.
4. Findings and Strategy: dCompetence presents you with documented technical and strategic findings, along with a prioritized roadmap of proposed fixes.
5. Technical Fixes and Account Restructuring: dCompetence fixes technical issues and rebuilds campaigns for performance.
6. Test Launch: dCompetence makes campaigns go live – on a small budget for limited time.
7. Calibration: dCompetence reviews how the campaigns are performing and makes data-based adjustments (if necessary).
8. Full Launch: dCompetence sets the campaigns to run at full capacity.
9. Maintenance: dCompetence performs regular maintenance and optimization for the campaigns.
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